Get Directions

The recently announced National Tourism Strategy for Jordan (2011-15) is based on four main pillars:

1) Marketing and promotion — Expect to see an increased emphasis on social and digital media especially aimed at high-yield markets.  Jordan is aiming to increase tourist arrivals to 9.4 million and tourism receipts to $5.9 billion.

2) Product development — The country is intent on continuing expansion in new hotel capacity and large-scale developments, especially air capacity, which is slated to increase by 20 per cent. A public-private partnership to develop and expand the Queen Alia International Airport (QAIA) will help achieve this.

3) Human resource development — The government hopes to see tourism create 25,000  jobs directly and more than 500,000 indirectly by 2015.

4) Enabling environment — The government hopes to pass a new tourism law, develop new tourism policies and increase awareness of the benefits of sustainable tourism. All of this will further make investing in Jordanian tourism more attractive.

Bookmark and Share