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Egypt’s Ministry of Tourism establishes Green Tourism Department

Egypt’s Ministry of Tourism establishes Green Tourism Department

Egypt’s Ahram News just reported that the Ministry of Tourism is planning to emphasize and promote green tourism, particularly around Sharm el Sheikh. “Music” to this author’s ears – 23 years ago I was finishing the second edition of Lonely Planet’s Egypt and Sudan guide and had just gone scuba diving at Sharm and other […]

New Jordan Tourism Strategy Based on Four Pillars

New Jordan Tourism Strategy Based on Four Pillars

The recently announced National Tourism Strategy for Jordan (2011-15) is based on four main pillars: 1) Marketing and promotion — Expect to see an increased emphasis on social and digital media especially aimed at high-yield markets.  Jordan is aiming to increase tourist arrivals to 9.4 million and tourism receipts to $5.9 billion. 2) Product development […]

Sharjah UAE Tourism Market Positioning Pays Off

Sharjah UAE Tourism Market Positioning Pays Off

The Emirate of Sharjah in the United Arab Emirates has been increasingly and successfully positioning itself as a diverse family destination. According to Director General Mohamed A. Al Noman, Sharjah is a complete holiday destination for all sorts and categories of international tourists.   “Sharjah attracts both the East and the West and European travellers as well as […]