Hainan Island, China – Market Positioning and Operators for Major Resort Development 中国海南岛— 市场定位和主要的度假地开发经营商
SW Associates and partner Knowledge-Based Consulting Group advised a major Chinese investment group on concept development, tourism market positioning and operator identification for a large new resort development on Hainan Island in China. We visited and analyzed most of the other resort developments in and around Sanya, the major hub for tourism development on the island. As with many of the developments on the island, this one was being fast-tracked to begin opening attractions in 2012. Our research and analysis was used to assist with the planning for the project.