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Rwanda featured in Selling Long Haul

Rwanda featured in Selling Long Haul

Melissa Shales, the former chair of the British Guild of Travel Writers, just published a feature on “How to Sell Rwanda” in the UK-based Selling Long Haul publication and website. For Rwanda, especially Nyungwe National Park, which is highlighted in the article, this is potentially very helpful positioning with the UK market. Selling Long Haul […]

UK Visitors to Rwanda – 41% Increase in 2011

UK Visitors to Rwanda – 41% Increase in 2011

UK Market – 41% Increase in 2011 Rwanda Tourism Fact Sheet for the World Travel Market 2011 Rwanda is actively working to sustainably grow its tourism sector and the efforts are succeeding. UK  tourist arrivals are steadily increasing helped, no doubt, by the 12 exhibitors on the Rwanda Stand and the RDB. HIGHLIGHTS Annual average […]

New Tourism Strategy Coming for Northern Territory, Australia

New Tourism Strategy Coming for Northern Territory, Australia

The Government of the Northern Territory in Australia has just launched the development of a new tourism strategy for the State. The new Five Year Tourism Strategic Plan is expected to be implemented starting in early 2013. According to the Government, the strategic plan will: • Articulate our vision for where the Northern Territory should […]

Tourism Australia Targets India with New 2020 Strategy

Tourism Australia Targets India with New 2020 Strategy

Tourism Australia reported today at the Australian Tourism Directions Conference in Canberra that the industry’s vision to double annual overnight tourist visitor spending to A$140 billion by 2020 remains firmly on track but with clear scope to further improve Australia’s global competitiveness in the sector. Last week Tourism Research Australia set out the full extent […]

Japan Giving Away 10,000 Air Tickets to Woo Travelers Back?

Japan Giving Away 10,000 Air Tickets to Woo Travelers Back?

The Japanese has proposed (emphasis on proposed!) an interesting marketing strategy to attract visitors back to the country — give away 10,000 tickets to prospective tourists. The story has gone viral. Major media such as Time Magazine, The Guardian, USA Today, Wall Street Journal and many others have circulated the story. When clicking to the Japan […]

Landmark Agreement: European Commission and European Travel Commission to Promote “Destination Europe”

Landmark Agreement: European Commission and European Travel Commission to Promote “Destination Europe”

Yesterday, the European Commission and European Travel Commission announced that they had signed a landmark agreement at the European Tourism Forum in Cracow, Poland to promote “Destination Europe.” Antonio Tajani, Vice-President of the European Commission (EC) and Petra Hedorfer, President of the European Travel Commission (ETC), have signed a historic Joint Declaration between the two […]

Sharjah UAE Tourism Market Positioning Pays Off

Sharjah UAE Tourism Market Positioning Pays Off

The Emirate of Sharjah in the United Arab Emirates has been increasingly and successfully positioning itself as a diverse family destination. According to Director General Mohamed A. Al Noman, Sharjah is a complete holiday destination for all sorts and categories of international tourists.   “Sharjah attracts both the East and the West and European travellers as well as […]